Not only is this the title of one of the worst songs ever made, but Lebron James has made it clear in the past that he also would like to become a billionarie so f***ing bad.
As a result, the Knicks, in their pitch to LeBron, stressed that he could become a billionaire if he played for the Knicks. In fact, they hired a branding agency called Interbrand to help make their pitch with a slideshow.
According to Interbrand, which accounted for tons of variables, LeBron would have the best opportunity to make a billion dollars with the Knicks over other teams. Here is the list below, courtesy of TrueHoopBlog:
46.6% likely to earn a billion dollars in New York. The strong Knicks' team brand, combined with a shortage of past titles, makes it ripe for James to be seen as heroic to a huge market with national and international media exposure.
1.3% likely to earn a billion in Cleveland. His "hometown hero" status helps Cleveland leapfrog Chicago, as does the Cavalier's lack of past success -- win a title there and they'll love you forever.
1.0% likely to earn a billion in Chicago. The challenge there comes from the "high threshold for creating that legacy" thanks to Jordan's six titles and a fanbase that is not easily wowed.
0.0% likely to earn a billion in Miami. Interbrand finds that in Miami "low can avidity, size of fan base, media reach do not able brand stretch."
Anybody notice anything strange about this presentation? I think Mr. Prokhorov and Jay-Z would. The Knicks and Interbrand compared his marketability to every other competitor except the New Jersey/Brooklyn Nets, who play in virtually the same market. Now, his marketability might be higher with the Knicks, but the Nets almost surely would be right behind them.
Something tells me that James Dolan is scared out of his mind by Mikhail Prokhorov. And I love it.
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